Skip to content
Beginner Read · Typical · Updated: Oct 2025

Digital Culture Podcast Episode #13 – Driving online retail growth with Katy Clinch from the Migration Museum

Pink graphic featuring the Digital Culture Podcast, Digital Culture Network and Digital Culture Awards logos. Headshots of Katy Clinch and James Akers also feature. Header text reads: Episode 13 - Katy Clinch from the Migration Museum

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.

In this episode, James Akers talks to Katy Clinch, Retail Manager at the Migration Museum, about the digital marketing tactics that helped them win a Digital Culture Network Award. With support from the Digital Culture Network, the museum boosted sales and extended the reach of its online shop through smart use of Meta ads and video content.

They discuss:

  • Why using print-on-demand can help manage demand during busy periods and reduce operational pressure
  • How experimenting with Meta ads and video content led to significant growth in online shop sales
  • What it means to align digital marketing with a museum’s mission and values

The Migration Museum was awarded a Digital Culture Network Award in the 2025 Digital Culture Awards.

Music by ⁠⁠SHAR

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch.

For our latest updates, join our mailing list and follow us on LinkedIn and X (Twitter) @ace_dcn.


You might also like

Beginner Digital Culture Podcast Episode #12 – Socially impactful digital storytelling with Chris Sonnex from Cardboard Citizens

In this episode of our Digital Culture Awards series, James chats with Chris Sonnex from Cardboard Citizens, Digital Content winners. Chris shares how their 'More Than One Story’ project used digital channels and strong partnerships to reach over 150,000 people.

Specialisms covered in this article: Digital Marketing    Digital Strategy    Video and Digital Content   

   ·   8 months ago

Beginner What you need to set up Meta ads

If you’re planning on creating ads on Facebook and Instagram then there are a few things you’ll need to do first. Here’s a checklist for the creative and cultural sector, to ensure that you’ve got everything you need to create a Meta ad campaign.

Specialisms covered in this article: Social Media   

   ·   12 months ago