Webinar recording – Social media content without the cringe: Storytelling for arts & culture
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About the webinar
Social media content without the cringe: Storytelling for Arts & Culture is a practical, reassuring webinar designed for anyone who knows short-form video matters but feels uncomfortable with most of what they see online.
Led by the Digital Culture Networks Video and Digital Content Tech champion Dean Shaw, this session reframes short-form video as miniature storytelling rather than social media performance, showing how arts and cultural organisations can create confident, engaging content without chasing trends or compromising artistic integrity.
Drawing on principles from film, theatre, and documentary practice, this webinar will explore how to find strong story moments within everyday cultural work and shape them into purposeful short videos that build curiosity and connection.
The session includes a special guest appearance from published author and social media expert Hannah Isted, who will share insights into audience behaviour, platform culture, and why thoughtful, authentic content consistently outperforms forced or “cringe” approaches.
By the end of the webinar, you will learn:
How to structure short-form videos using simple storytelling frameworks that work across platforms.
How to develop a natural, credible on-camera or voice-over style that feels calm and confident rather than performative.
How to identify and create repeatable, low-pressure video formats that fit comfortably within the realities of arts and cultural organisations
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Dean Shaw, the Digital Culture Network Tech Champion for Content Creation.
Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.
