Being Social

About Being Social

Being Social celebrates innovative use of social media platforms to reach, grow and engage with new and existing audiences.

The Shortlist of this category was chosen by expert Judge – Haydn Corrodus, Digital Strategist at Warm Street – and the Winner decided by public vote.

The Winner

Crab Museum – Creating a Radical and Unhinged Social Media Strategy for a Very Real Museum

Crab Museums’ social presence uses humour and memes about crabs to address complex issues such as environmental degradation, biodiversity loss, and climate change. Their tongue-in-cheek approach has increased engagement and offered opportunities for honest discussion of the state of the planet, whilst creating a rare, personal relationship between online followers and the physical museum.

The Shortlist

• Crab Museum – Creating a Radical and Unhinged Social Media Strategy for a Very Real Museum
• National Theatre – Engaging TheatreTok Fandoms at the National Theatre
• National Youth Theatre of Great Britain and Northern Ireland – Empowering Young People to Takeover – New Social Strategy at National Youth Theatre
• Shakespeare North Playhouse – The new theatre in town needs an audience
• Vagina Museum – The Vagina Museum enters the fediverse

The Longlist

• FACT Liverpool – Advancing FACT’s digital video content to inform and create a strategy to launch a TikTok channel
• London Philharmonic Orchestra – London Philharmonic Orchestra on TikTok
• Motionhouse – Motionhouse launch TikTok
• Opera North – Orpheus: Using TikTok to build an audience
• Oxford University Museum of Natural History – TikTok, EDI, and a brief encounter with Hall & Oates

Want to learn more about using your social channels to grow your audience? 

The Digital Culture Network can help! Our digital experts can provide free 1-2-1 support to all creative and cultural individuals and organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help with a specific issue or would just like to chat about your digital ambitions, please get in touch.

Sign up to our newsletter below and follow us on Twitter @ace_dcn and LinkedIn for the latest updates.