Why it pays to get ready for the festive season

Image of a hand placing a gold bauble on to a decorated Christmas tree

Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.

How to set a winning festive eCommerce strategy

Close up image of a red bauble hanging on a Christmas tree with blurred out fairy lights.

The festive period is a great time to drive online sales. In this article we’ll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.

Your Christmas eCommerce conversion checklist

Image of a gift wrapped box on a table. The box lid is sparkly gold and there are sparkly snowflakes on the table.

We’ve put together a handy checklist of actions especially for creative and cultural individuals and organisations to improve eCommerce conversion during the festive period.

How to run successful festive promotions for your online shop

Image of what looks like the shape of a Christmas tree covered in lights and decorations from the perspective of being at the bottom of it looking up.

The build-up to Christmas is a busy online shopping period. In this article, creative and cultural individuals and organisations can learn about different types of promotions, key timings in the festive period and the ingredients of a successful online promotion.

Where’s my order? 5 customer service quick wins for the festive period

Close up of two gift wrapped presents with red and white parcel string and green foliage

This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.