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Beginner · Typical · Updated: Jun 2026

Digital Culture Podcast episode #25 – From museums to memes: Adam Koszary on culture, creativity and connection

Blue graphic featuring the Digital Culture Podcast and Digital Culture Network logos. Also featured is a headshot of Adam Koszary smiling at the camera, he has dark brown hair and a white t shirt.

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. 

In this episode, James Akers speaks to digital marketing expert Adam Koszary about how social media has evolved and what it means for cultural organisations today. They discuss the importance of clear strategy, authentic tone of voice, and creating engaging content that connects with different audiences. Adam also shares practical advice for small teams on balancing creativity, resources and expectations in an increasingly complex digital landscape. 

They discuss: 

  • Why having a clear focus and strategy is essential in today’s algorithm-driven social platforms 
  • How to develop an authentic tone of voice that resonates with different audiences 
  • Practical ways small teams can create effective content without chasing viral success 

Links and resources discussed in this episode: 

Further support 

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch

For our latest updates, join our mailing list and follow us on LinkedIn and X (Twitter) @ace_dcn. 

 


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