Homepage · Knowledge Hub · Digital Culture Podcast Episode #24 – Using CRM and content together to boost engagement with Dean Shaw and Adam Sykes
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Apr 2026
Digital Culture Podcast Episode #24 – Using CRM and content together to boost engagement with Dean Shaw and Adam Sykes
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.
In this episode of the Digital Culture Podcast, James Akers speaks to Tech Champions Dean Shaw and Adam Sykes to explore how organisations can use the tools they already have to better understand, reach, and engage their audiences. From simple content creation techniques to practical Customer Relationship Management (CRM) automations, the conversation highlights how even small teams with tight budgets can make big improvements to their audience journeys.
They discuss:
How using content at the right time can create more engaging communication
Why you don’t need big budgets for high-impact content
What CRM automations and personalisation options can help audiences feel more connected to your organisation
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Adam Sykes, the Digital Culture Network Tech Champion for Customer Relationship Management (CRM) and Ticketing.
This free webinar reframes short-form video as mini-storytelling, not social media performance. Create compelling content that engages the right people.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Dean Shaw, the Digital Culture Network Tech Champion for Content Creation.