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Beginner · Typical · Updated: Apr 2026

Digital Culture Podcast Episode #24 – Using CRM and content together to boost engagement with Dean Shaw and Adam Sykes

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. 

In this episode of the Digital Culture Podcast, James Akers speaks to Tech Champions Dean Shaw and Adam Sykes to explore how organisations can use the tools they already have to better understand, reach, and engage their audiences. From simple content creation techniques to practical Customer Relationship Management (CRM) automations, the conversation highlights how even small teams with tight budgets can make big improvements to their audience journeys.

They discuss: 

  • How using content at the right time can create more engaging communication
  • Why you don’t need big budgets for high-impact content
  • What CRM automations and personalisation options can help audiences feel more connected to your organisation

Links and resources discussed in this episode: 

Music by ⁠⁠SHAR 

Further support 

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch

For our latest updates, join our mailing list and follow us on LinkedIn and X (Twitter) @ace_dcn. 

 

 


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