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In this one-hour webinar, presented by Monica Thomas, a Search Engine Optimisation Tech Champion, you will learn the fundamentals of search advertising for non-profits. You will discover the essential building blocks of successful Ad Grants campaigns, and learn why starting with your website – not your Ad Grants account – is the key to success.
This beginner-friendly webinar will demystify Google’s non-profit advertising program, and show you exactly how to create effective search ad campaigns that convert.
By the end of this webinar, you’ll understand exactly what makes campaigns successful. You will feel confident about getting started, and have the knowledge to create your first strategic campaign that drives real results for your cause. You will learn:
Perfect for charity marketing teams, digital coordinators, and anyone responsible for online promotion who wants to unlock the potential of this valuable free resource. Please note that you need to be a registered charity (with a charity number) to qualify for Ad Grants.
Download the presentation for this webinar
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn and LinkedIn for the latest updates.
Beginner Getting Started with Google Ads
Google Ads is a staple platform used in online marketing all over the world. Most marketers turn to it first and rely on it to give them the boost they need. Nowadays, Google can be considered as the dominating brand on the internet, so it makes sense to start there. This guide will explain all you need to know about Google Ads.
Beginner Troubleshooting Google Ad Grants access issues
In this article, we will look at the most common issues organisations face when trying to access a Google Ad Grants account. It will help you troubleshoot issues including understanding if your organisation already has an account and how to regain access to it, problems registering for a new account, being charged unnecessarily or reactivating a suspended account.
Beginner
External Link
Google Ad Grants for theatresThis article covers what the Ad Grants scheme is, who it’s for, how to apply, and how your theatre can make the most out of your free ad spend.
