Webinar recording – How to choose the right eCommerce path for you
About the webinar
Finding an approach that feels comfortable with your practice or for your organisation can feel challenging. This one-hour webinar will help artists and cultural organisations reflect upon key criteria when developing an online income stream to suit your goals, capacity and audiences. We will sign-post readily available tools and platforms which can be employed to take the practical next steps on your eCommerce path.
Led by Katherine Brown, Tech Champion for eCommerce, the session will break things down into clear, easy steps and help you work out which digital approach could be the best fit for your work or organisation.
By the end of the webinar, you will:
Understand what eCommerce is and how it can support your work
Explore different ways to sell online and what each option involves
Gain an understanding of the fundamental equation that drives all online sales
In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website. Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.
A webinar for creative and cultural organisations and individuals who want to improve their product imagery using just a smartphone, to grow their online sales.
