Webinar recording – Saddling up for success: Your guide to harnessing data
About the webinar
In this one-hour webinar, presented by James Akers, Tech Champion for Data Analytics and Insight, you will learn how data can be used across different teams to improve efficiencies, measure performance and inform actions.
You will learn:
- How to collect the right data aligned to your objectives
- Why it’s important to involve everyone in the process
- What practical tools and templates can help collate and share your data
Resources
Download the Bath Philharmonia marketing funnel example (created by Aaron Buckley-Mantell, Orchestral Projects Coordinator)
What is your ‘tech stack’? And can you make yours work better for your creative or cultural organisation? – Our eCommerce Tech Champion explains exactly what is a ‘tech stack’ is, what makes a good ‘tech stack’ and ways to identify the functional needs of your tech stack.
Data for the creative and cultural sector
Illuminate – Audience Data Platform – Illuminate is a new Audience Data Platform for arts and cultural organisations; commissioned by Arts Council England
The Advantage Dashboard from Baker Richards
Indigo Share – benchmarked research from cultural attenders by Indigo Ltd
Audience Answers – survey tools, ticketing insights, population profiles and Let’s Get Real from The Audience Agency
Sector reports on digital activities from One Further
Further support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please . below and follow us on X (Twitter) and LinkedIn for the latest updates.
