Homepage · Knowledge Hub · Webinar recording – Social media SEO made simple: Reaching audiences, algorithms and AI
Digital Culture Network
Beginner Read
·
Typical
·
Updated:
Sep 2026
Webinar recording – Social media SEO made simple: Reaching audiences, algorithms and AI
About the webinar
What is social media search engine optimisation (SEO) and how can it help you promote your organisation or art practice?
It’s important for the arts and cultural sector to get to grips with social media SEO, so as not to be left behind in the new search landscape of AI summaries, large language models (LLMs), and on-platform search.
In this webinar, we’ll develop your understanding of social search, help build your confidence in this emerging area, and offer practical tips for you to start using right away.
In this webinar, you will learn:
About social search and the benefits of social media SEO
How to frame your posts so they’re effective on social media, as well as cited by search engines and LLMs
Practical tips on creating social content to meet your audiences’ needs and increase your brand’s visibility
In this episode, James talks to Monica Thomas, Tech Champion for SEO and Marketing, about how search engine optimisation is evolving in the age of AI and what charities need to know about Google Ad Grants.
If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.