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Webinar recording – What goes into a social media strategy

About the webinar

Do you know you need to create a social media strategy but get scared off by the dreaded S-word? Do you ever feel like you’re posting aimlessly or just trying to stay on top of sharing events? Do you have a social strategy in your head but aren’t sure you can describe it on paper?In this webinar, Nicola Barratt, the Digital Culture Network’s Tech Champion for Social Media, will demystify what goes into a social media strategy for anyone working in the creative and cultural sector, and provide top tips on what to include in yours.You will learn:

  • Why you need a strategy
  • How to research and plan your strategy
  • The essential elements that make up your strategy, including your objectives, audience targeting, competitors, resources, content plans
  • How to measure success

Resources and links

Download the presentation slides here (PDF)

Download the social media strategy template here

How to create a social media content calendar – Digital Culture 

Why you need a crisis comms plan for your social media (digitalculturenetwork.org.uk) 

Webinar Q&A transcript

Further support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn and LinkedIn for the latest updates.

 


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