Beginner Read Digital Strategy
Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.
In this article
This panel discussion, presented in partnership with Google Arts & Culture and their Connected to Culture playbook, was recorded live on Friday 26 February 2021.
Chaired by Owen Hopkin, Director, New Technologies and Innovation, Arts Council England and featuring panellists:
They came together to discuss:
For tips, tools and inspiring examples designed to help your organisation continue your artistic and cultural programmes online, we invite you to check out the Connected to Culture playbook at goo.gle/connectedtoculture/
Below are some useful resources and links our panellists (and audience!) shared during the session:
Digital Nation UK 2020 – Good Things Foundation infographic outlining all factors of the digital divide in the UK.
Exploring the UK’s digital divide – The Office for National Statistic’s data on the scale of digital exclusion in the UK.
Online Centres Network – A Good Things Foundation supported network of organisations who support digitally excluded people.
Accessibility and assisted digital – Government advice to help & encourage everyone to access your digital content.
Web Literacy – With the goal of bringing more equitable access to the internet for more people, Mozilla have worked with educators, practitioners & technologists to identify core Web Literacy Skills.
Revoluton Arts blog series – Covers Zoom features & hosting digital events.
Getting started with Google Ads – Digital Culture Network resource (Did you know that eligible non-profit organisations get free Google Ad credits, and that you can geo-target for your ads to reach certain audiences?).
Engaging older audiences – Birmingham Museums Trust & Arts Council Collection partnership programme aimed at reaching the over 75s in care homes.
Google Arts & Culture is a non-profit initiative that works with cultural institutions and artists around the world. Their mission is to bring the world’s art and culture online so it’s accessible to anyone, anywhere. It is available for free for everyone on the web, on iOS and Android. Find out more here.
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
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