Webinar recording – Designing your own survey: research basics and top questions
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About the webinar
In this one-hour webinar, presented by Jack Roscoe, Tech Champion for Audience Data Collection, you will learn the basics of designing your own audience or visitor surveys.
If your surveys aren’t giving you the insights you need, or you’re taking your first steps towards audience research, this session will help you create the perfect survey for your audiences and your organisation’s needs.
Suitable for cultural and creative organisations of any type, and covering techniques relevant to both digital and paper surveys.
You will learn:
An overview of the most effective survey questions to ask to give you powerful insights
The fundamentals of survey design and research skills to ensure you’re collecting high-quality data
Choosing the right platform for digital surveys: including Microsoft Forms, SurveyMonkey, Qualtrics, Illuminate and Impact & Insight Toolkit.
National polling data from More in Common on favourite Christmas chocolates, songs and films – really interesting but also a great example of the value of cross-analysis to see different responses from different groups of people: https://www.moreincommon.org.uk/media/2rsi103i/christmas-polling.xlsx
The British Museum’s exhibition evaluations are a great resource to give you inspiration for audience research and the usefulness of different questions. Find them here: Visitor research and evaluation | British Museum
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on X (Twitter) @ace_dcn and LinkedIn for the latest updates.
In this one-hour webinar, join Jack, our Audience Data Collection and Evaluation Tech Champion, for a masterclass in audience surveying methods. If you’re struggling to collect enough audience surveys or are concerned about the quality and usefulness of your survey data, this is for you.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Jack Roscoe, the Digital Culture Network Tech Champion for Audience Data Collection and Evaluation.
