Webinar recording – Getting to grips with website user experience (UX)

About the webinar

In this 75-minute webinar, we introduce the principles of UX (user experience) design and why they are important for digital projects. We explore techniques you can use to develop and implement smooth customer journeys and make it easier for people to learn about your programs online, access digital content, buy tickets, and donate.

The session begins with an introduction to the principles of UX, followed by a diagnostic tour of a website and a live Q+A session.

It was presented by Ren James, Head of Content and Web Projects at Splitpixel Creative – a creative website development agency – and hosted by Digital Culture Network Tech Champion for Digital Content, Dean Shaw. Our thanks to Theatre Nation for allowing us use their webinar as an example during the session.

You will learn:

• The difference between user experience (UX), user interface (UI), and website user journeys
• Best practices for UX, UI, and user journeys – and how to plan them
• How to create a great user experience on your own website

Ren James is the Head of Content and Web Projects at Splitpixel Creative. She is a copywriter, content strategist, and project manager. Originally from a journalism background, Ren has 15 years of experience creating content, with seven of those spent with creative agencies, where she focuses on UX, UI, SEO, accessibility, and inclusivity for the web. She lives in Huddersfield, England. Her favourite pizza topping is any sort of vegan sausage, really – she’s not fussy.

Resources and links

Download the presentation used in this webinar.

WAVE Web Accessibility Evaluation Tool – A suite of free tools that can help make your web content more accessible.

Hotjar – A heat mapping tool that helps you understand how users behave on your site.

Crazy Egg – Use this tool to optimise your website through A/B testing and heat maps.

Google Optimise –  A web analytics and testing tool you can use for A/B testing on your site, to increase conversion rates and user satisfaction.

PageSpeed Insights – A tool that measures how well pages are performing on desktop and mobile.

Semrush – An advanced SEO measuring and monitoring tool. Watch our Semrush Tech Platform Demo.

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.