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Beginner Read · Typical · Updated: Sep 2026

Webinar recording – Social media SEO made simple: Reaching audiences, algorithms and AI

About the webinar

What is social media search engine optimisation (SEO) and how can it help you promote your organisation or art practice?  

It’s important for the arts and cultural sector to get to grips with social media SEO, so as not to be left behind in the new search landscape of AI summaries, large language models (LLMs), and on-platform search.  

In this webinar, we’ll develop your understanding of social search, help build your confidence in this emerging area, and offer practical tips for you to start using right away. 

In this webinar, you will learn:  

  • About social search and the benefits of social media SEO
  •  How to frame your posts so they’re effective on social media, as well as cited by search engines and LLMs
  • Practical tips on creating social content to meet your audiences’ needs and increase your brand’s visibility 

Resources

Download a copy of the presentation (PDF)

Download the Q&A transcript (PDF)

 


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