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2 years ago · · Typical

Is Your Organisation Ready for Museum Shop Sunday?

As the Tech Champion for eCommerce here at the Digital Culture Network, I am very excited to see the return of Museum Shop Sunday.

Museum Shop Sunday lands on Sunday 27th November 2022 and is a campaign organised by The Association of Cultural Enterprises to promote the vital role that retail plays in supporting the creative and cultural sector. It’s also an excellent way to drive sales in the build-up to Christmas.

The campaign encourages museums and other cultural venues such as galleries, historic houses, cathedrals, arts centres, libraries and zoos to join together and create a buzz about fantastic cultural retail. Organisations are encouraged to schedule special events and promotions that will highlight what makes shopping at your venue unique. Previous participants have reported big gains in revenue, footfall and online traffic.

The campaign highlights how museum shops offer:

  • original shopping with design-led products and unique gifts
  • shopping with a conscience – a way to support arts organisations
  • a meaningful experience – (the opposite of the Black Friday circus)

The Association of Cultural Enterprises has created a range of resources to support promoting the event on social media – including a hashtag #MuseumShopSunday , free logos and images for use on social media. There is also the chance to feature on their social media channel too and reach an even wider audience. Visit Museum Shop Sunday to find out more.

If your organisation is interested in other ways to get ready for the festive season, do check out our recent series of Festive e-Commerce advice, including Your Christmas Conversion Checklist and How to run successful festive promotions for your online shop.

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