The Digital Culture Network is 5!
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I have really enjoyed the variety of the support cases so far – my specialism is email marketing but in the past months, I have talked about data capture, segmentation, GDPR, accessibility, customer journeys, automations and more. Each person that I have had contact with has different strengths and challenges and it has been great to learn more about each organisation and to talk through strategic and tactical issues.
The other brilliant thing about working for the Digital Culture Network is the learning journey – the skill set needed is quite varied and I am learning all the time.
Personalisation at the next level: hyper-personalisation.
Not just segmentation but micro-segmentation: send the right message to the right people
Increase in triggered automations: send the right message to the right people at the right time
Click-throughs = success: Apple’s privacy policy has meant that open rates are no longer a completely reliable key performance indicator so click-throughs measure success.
Email design starts with accessibility.
I can support organisations and individuals with everything email marketing related. I am based in Bristol but can support you whenever you are across England.
The Digital Culture Network is 5!
Meet Dean, our Tech Champion who specialises in Video and Digital Content.
Dean Shaw, Video and Digital Content Tech Champion, is taking his camera and his expertise out on tour – and he could be visiting YOU!