Tech Champion Spotlight – Meet Jacqueline!

What has your Digital Culture Network journey looked like so far? 

I have really enjoyed the variety of the support cases so far – my specialism is email marketing but in the past months, I have talked about data capture, segmentation, GDPR, accessibility, customer journeys, automations and more. Each person that I have had contact with has different strengths and challenges and it has been great to learn more about each organisation and to talk through strategic and tactical issues. 

The other brilliant thing about working for the Digital Culture Network is the learning journey – the skill set needed is quite varied and I am learning all the time.  

What is happening in the world of email marketing right now 

Personalisation at the next level: hyper-personalisation. 

Not just segmentation but micro-segmentation: send the right message to the right people 

Increase in triggered automations: send the right message to the right people at the right time 

Click-throughs = success: Apple’s privacy policy has meant that open rates are no longer a completely reliable key performance indicator so click-throughs measure success. 

Email design starts with accessibility. 

What are you working on right now? 

• I am looking into the contact data capture process for different customer journeys. 
• I am looking into facilitating an email marketing roundtable discussion on the Digital Accelerator Programme. 
• I have also been exploring developing customer user journeys and looking at how that can inform segmentation personas.  

How can you help organisations? 

I can support organisations and individuals with everything email marketing related. I am based in Bristol but can support you whenever you are across England. 

Read more about Jacqueline and book a 1-2-1 now!