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I have really enjoyed the variety of the support cases so far – my specialism is email marketing but in the past months, I have talked about data capture, segmentation, GDPR, accessibility, customer journeys, automations and more. Each person that I have had contact with has different strengths and challenges and it has been great to learn more about each organisation and to talk through strategic and tactical issues.
The other brilliant thing about working for the Digital Culture Network is the learning journey – the skill set needed is quite varied and I am learning all the time.
Personalisation at the next level: hyper-personalisation.
Not just segmentation but micro-segmentation: send the right message to the right people
Increase in triggered automations: send the right message to the right people at the right time
Click-throughs = success: Apple’s privacy policy has meant that open rates are no longer a completely reliable key performance indicator so click-throughs measure success.
Email design starts with accessibility.
I can support organisations and individuals with everything email marketing related. I am based in Bristol but can support you whenever you are across England.
10,000 moments of free digital support for England’s arts and cultural sector
The Digital Culture Network has reached a major milestone! Since 2019, we’ve delivered one‑to‑one support to arts and cultural organisations and practitioners across England over 10,000 times.
Digital Culture Network rewind: Your year in digital skills
As we near the end of 2025, we’re looking back at the digital skills that mattered most to the creative and cultural sector this year – spotlighting the Digital Culture Network resources that you loved the most. Look back at them, save them for later, or share with a colleague!
Stagetext: how subtitles can help you improve access, engage audiences and expand your reach
During Captioning Awareness Week (10-16 November), we caught up with Rachel Jele, Head of Advocacy and Engagement at Stagetext. She told us about the significance of Captioning Awareness Week and why theatre captioning and subtitles are so important for the creative and cultural sector, now more than ever.
