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I’ve been in post for around a year having previously co-owned a successful digital agency. This role has jump started my passion for digital communication and using technology and creative thinking to solve problems. I’m really enjoying learning about the sector and I get a real buzz from assisting creative and cultural organisations of varying size, as well as individual artistic practitioners with their website problems!
There’s a temptation to start rattling off cutting–edge technologies on the horizon, but the truth is – certainly in our sector – what I’m seeing is organisations evolving and maturing their website’s online presence. Each website iteration is increasingly focused on audience and strategic objectives rather than being showy or led by here today–gone tomorrow trends. Having said that, AI (Artificial Intelligence) is the hot topic of the moment and is increasingly being used as a streamlining tool for content generation and general efficiency of workflows. Watch this space!
There’s lots going on! Right now, I’m supporting a newly formed and very ambitious CPP (Creative People and Places) with a brand and website project to promote art and culture in their region by reviewing agency presentations and advising on what questions to ask and flagging any gaps in their thinking. Not so long ago I was the one doing the pitching, so it’s fun to be on the other side of the board table!
Firstly, by listening. No two organisations or artists we help are the same, though often their ambitions or challenges may be similar. They have differing experience and digital skillsets, so it is crucial advice is jargon-free and pitched at the right level. For my specialism, common cases include:
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