The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.
In this episode of the Digital Culture Podcast, James Akers speaks with Monica Thomas, Tech Champion for Search Engine Optimisation, about how Search Engine Optimisation (SEO) is evolving in the age of A rtificial Intelligence (AI). Monica explains what SEO really means today, why AI is changing the way people discover cultural experiences online, and how organisations can adapt to stay visible. She also shares practical advice on using Google Ad Grants, a program offering charities free daily advertising credit to promote their mission.
The conversation covers everything from structuring content for AI-driven discovery to understanding new tools like structured markup and llms.txt, making this a must-listen for anyone navigating the future of digital marketing in the cultural sector.
They discuss:
Links and resources discussed in this episode:
Music by SHAR
Further support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch.
For our latest updates, join our mailing list and follow us on LinkedIn and X (Twitter) @ace_dcn.
Beginner Digital Culture Podcast episode #9 – Creating an AI policy toolkit with Arts Council England
In this episode of the Digital Culture Podcast, we welcome our first guests from outside the team. James Akers interviews Owen Hopkin from Arts Council England and Oonagh Murphy from Goldsmiths about Arts Council's approach to creating an AI Policy, and what arts and culture organisations can learn from that process.
Beginner Digital Culture Podcast episode #6 – Helping you build a fantastic website with Andy Leitch
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Andy Leitch, the Digital Culture Network Tech Champion for Websites.
Beginner Webinar recording – Google Ad Grants: Search Ads Strategy for Beginners
Ad Grants made easy: a beginner’s guide to strategic planning for search ads that will turn free credit into campaigns that work.
