In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.
· Jun 23
Google Analytics 4
In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.
· Jan 23
In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.
· Nov 22
Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.
· Mar 22
A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.
· Jul 23
A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.
· Jun 23
A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.
· Feb 23
A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.
· Jun 22