15/09/26   ·   Online

Social media SEO made simple: Reaching audiences, algorithms and AI

Search isn’t just about websites. Join this free webinar to understand how Social media SEO can help arts and culture professionals reach new audiences and increase engagement.

Purple DCN webinar graphic with the title that reads 'Presented by: Nicola Barratt & Katy Farrell, Tech Champions for social media. Below is a headshot of them both, Nicola with read hair and glasses, smiling at the camera and Katy with blonde hair and a stripy white top, smiling at the camera.
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Tuesday 15 September, 12.00 – 13.00

 

Book onto our social media SEO webinar

Hosted on Zoom, ticket booking via Eventbrite

What is social media search engine optimisation (SEO) and how can it help you promote your organisation or art practice?  

It’s important for the arts and cultural sector to get to grips with social media SEO, so as not to be left behind in the new search landscape of AI summaries, large language models (LLMs), and on-platform search.  

In this webinar we’ll develop your understanding of social search, help build your confidence in this emerging area, and offer practical tips for you to start using right away. 

In this webinar you will learn:  

  • About social search and the benefits of social media SEO
  •  How to frame your posts so they’re effective on social media, as well as cited by search engines and LLMs
  • Practical tips on creating social content to meet your audiences’ needs and increase your brand’s visibility 

What level is it? 

Beginner to intermediate – While we have made the practical tips as simple to follow as possible, it would be beneficial for you to have a basic understanding of the following: 

  • Traditional search engine optimisation (SEO) is used to increase the visibility of your website.
  • Search engines like Google now provide AI summaries. 
  • What large language models (LLMs) are – tools like ChatGPT, Claude, Copilot, which use AI to answer users’ questions. 
  • How to create a post on any of the social media platforms you’re using.

Accessibility 

Live captions and BSL interpretation will be available. Slides will be shared in advance. You can join/leave freely and choose how to participate.

Need support registering or accessing the event? Email us at [email protected]. Please give at least 10 days’ notice for access requests. 

What type of webinar is it? 

Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Who can attend? 

Free for those working with or for publicly funded arts and cultural organisations, or anyone eligible for Arts Council England funding, including artists, creatives and freelancers. 

One-to-one support 

Our Tech Champions can help you learn new skills, fix problems, or grow your audience. They offer bespoke, one-to-one support in areas such as strategy, websites, ticketing, data capture and analysis, social media and improving the accessibility of your online content. Available to those eligible for Arts Council England funding. Use our online contact form to get started. 

Can’t make it? 

No worries! Our webinar recordings are added to our website regularly. Sign up to our newsletter or visit the Knowledge Hub for new webinars and past recordings. 

Privacy 

We may share your name, job title, and organisation with participants and partners. Contact details are only shared if you opt in. See Arts Council England’s privacy notice for details. 

Book onto our social media SEO webinar