Nicola Barratt

Beginner Read Digital Culture Podcast episode #25 – From museums to memes: Adam Koszary on culture, creativity and connection

In this episode, social media expert Adam Koszary talks to James about the current social media landscape in the arts & culture sector.

Beginner Read Digital Culture Podcast Episode #19 – Hyperlocal targeting with David Yard from Gulbenkian Arts Centre

In this episode, James catches up with David Yard from Gulbenkian Arts Centre, one of our 2025 Digital Culture Network Award winners. David shares how the team are using digital tools and a clear strategy to strengthen local audience engagement and deliver meaningful results.

Beginner Read Webinar recording – A beginner’s guide to LinkedIn for Arts & Culture

A beginner’s guide to LinkedIn for artists and creative and cultural organisations – grow your presence and form connections.

Beginner Read Digital Culture Podcast Episode #17 – Low cost, high impact digital advertising for artists with Samia Malik

In this episode of our Digital Culture Awards series, James chats with Samia Malik, another of our 2025 Digital Culture Network Award winners. Samia shares how digital tools like Meta and YouTube ads helped grow her audience, build a sustainable online presence, and shaped a new project focused on global engagement and community-building.

Beginner Read Digital Culture Podcast Episode #13 – Driving online retail growth with Katy Clinch from the Migration Museum

For this episode of our Digital Culture Awards series, James catches up with Katy Clinch from Digital Culture Network Award winners, the Migration Museum. They explore how Meta ads, video content, and print-on-demand helped grow their online shop and align digital strategy with the museum’s mission.

Beginner Read What you need to set up Meta ads

If you’re planning on creating ads on Facebook and Instagram then there are a few things you’ll need to do first. Here’s a checklist for the creative and cultural sector, to ensure that you’ve got everything you need to create a Meta ad campaign.

Beginner Read What’s the difference between boosted posts and ad campaigns on Facebook and Instagram?

If you’ve been looking to set up an advert on Meta platforms like Facebook and Instagram, then you may have noticed that there are two different types of ads you can choose – boosted posts and creating ad campaigns in the Ads Manager. While both can help you reach more people, they work in different ways. Here’s a simple guide to help you choose the best approach to promote your art or organisation.

Beginner Read What is Bluesky and should it be a part of your social media strategy?

Bluesky is a text-based, social media alternative to platforms like X (formerly known as Twitter) and Meta’s Threads. But what do you need to know about using the micro-blogging platform? And as artists and creative and cultural organisations, should you be incorporating it into your social media toolkits?

Beginner Read Should we leave X? 6 questions to ask yourself before leaving any social media platform.

With social media platforms being so changeable, it's worth regularly reviewing your approach to ensure you're in the right place to reach your target audience. This article will guide you through what X is, what’s changed recently, and 6 key questions to ask yourself if you're thinking of leaving it or any other platform.

Beginner Read Digital Culture Podcast episode #1 – Social Media with Katy Farrell and Nicola Barratt

The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews the Digital Culture Network Tech Champions Katy Farrell and Nicola Barratt who specialise in Social Media.

Beginner Read Webinar recording – What goes into a social media strategy

A webinar for anyone working in the creative and cultural sector who wants to create a social media strategy but isn’t sure where to start.

Beginner Read Reaching your audience: Making your Meta Ads more effective

This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.

Beginner Read Should you be using Threads to grow your social media audience?

Threads is a social media app, introduced in 2023 as a text-based alternative to Twitter (now known as X). It’s owned by Meta and tied to your Instagram account, making it easy to sign up and post to the Threads platform. While the app began as an alternative to X, it’s since come into its own with a large, loyal audience using the platform daily. Here we help you answer the question, should you be using Threads?

Beginner Read How to grow the audience for your online shop

In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.

Beginner Read What Goes into a Social Media Policy for Creative and Cultural Organisations?

If you work for a creative or cultural organisation and are active on social media, having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media.

Beginner Read Why you need a crisis comms plan for your social media

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

Beginner Read Digital Journeys Case Study: Rosetta Arts

This is the fourth case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Beginner Read Webinar recording – Choosing a paid advertising platform: a Google, Meta & TikTok ads overview

A webinar for cultural and creative organisations and individuals to understand the main differences between three paid advertising platforms: Google Ads, Facebook Ads and TikTok Ads. Learn which platform is best for the growth of your organisation.

Beginner Read Digital Journeys Case Study: Samia Malik

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.