Homepage · Knowledge Hub · Digital Culture Podcast Episode #17 – Low cost, high impact digital advertising for artists with Samia Malik
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Nov 2025
Digital Culture Podcast Episode #17 – Low cost, high impact digital advertising for artists with Samia Malik
In this article
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector.
In this episode, James talks to Samia Malik – singer-songwriter, visual artist and one of the winners of the Digital Culture Network Award – about how she transformed her creative practice through digital innovation.
With support from the Digital Culture Network, Samia developed a digital-first strategy for her project ‘Songs to Heal and Empower’, using targeted ads and audience data to grow her following and build a strong online presence. Her latest project, ‘Azaadi – A Journey to Freedom’, continues this work with a focus on reaching global audiences and building online communities.
They discuss:
How Meta and YouTube ads can be effective in reaching millions beyond existing networks
Why using digital platforms can help artists share work and connect with wider audiences
What practical steps artists can take to build online communities and grow their digital presence
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free one-to-one support to all creative and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch.
For this episode of our Digital Culture Awards series, James catches up with Katy Clinch from Digital Culture Network Award winners, the Migration Museum. They explore how Meta ads, video content, and print-on-demand helped grow their online shop and align digital strategy with the museum’s mission.
This article will explain how to make your Meta (Facebook and Instagram) ads more effective by using a marketing funnel and key tools like Meta Pixels and Audiences. You’ll learn how to move users from the awareness stage all the way to taking action on your website.
Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.
