Beginner Webinar recording – How to choose the right eCommerce path for you
A free webinar for individuals and arts organisations who want to explore ways to generate income online and understand the practical steps involved.
For this episode of our Digital Culture Awards series, James catches up with Katy Clinch from Digital Culture Network Award winners, the Migration Museum. They explore how Meta ads, video content, and print-on-demand helped grow their online shop and align digital strategy with the museum’s mission.
In this episode of our Digital Culture Awards series, James talks to Nik Wyness from Digital Marketing category winner, The Tank Museum. Nik discusses how the museum built an online community with videos and turned it into a global digital strategy to drive revenue and engagement.
The Digital Culture Podcast is for creative and cultural professionals to get to know the Digital Culture Network team, learn how we can help your digital skills development, and find out what’s happening across the sector. In this episode, James Akers interviews Katherine Brown, the Digital Culture Network Tech Champion for Ecommerce and Merchandising.
Beginner Webinar recording – Smartphone photography: Taking great photos for your online shop
A webinar for creative and cultural organisations and individuals who want to improve their product imagery using just a smartphone, to grow their online sales.
In this article, eCommerce Tech Champion Katherine Brown explains exactly what is a ‘tech stack’ is, what makes a good ‘tech stack’ and ways to identify the functional needs of your tech stack.
Beginner How to grow the audience for your online shop
In this article, we will look at how creative and cultural organisations and individuals can grow traffic to their online shop, to drive online sales.
Beginner Webinar recording – How to grow your eCommerce sales with best practice online merchandising
A webinar for organisations and individuals with online shops, to learn how to grow their eCommerce sales with best practice online merchandising.
Beginner The 11 Most Useful eCommerce Metrics for the Creative and Cultural Sector
This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.
Beginner How to develop a ‘Pull’ eCommerce Strategy and unlock your online revenue growth
This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.
Beginner Digital Culture Award Winner Case Study: We The Curious
We The Curious produced a sustainable and successful online revenue stream with their charitable aims at the centre of their decision-making. Find out more about their 'Income Generation' category winning online shop.
Beginner Webinar recording – How to audit your eCommerce website and improve your customer journey
A webinar for creative and cultural organisations who want to identify how to improve revenue from their online gift shop.
Beginner How to audit your eCommerce website and improve your customer journey
In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website. Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.
Beginner Jargon Busters
In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.
Beginner Where’s my order? 5 customer service quick wins for the festive period
This article focuses on how creative and cultural individuals and organisations can keep customer service running smoothly during the festive period. The run-up to Christmas is a busy time for shopping online and in this article we highlight 5 best practice tips to pro-actively manage communications with your customers and minimise workload for your customer service team.
Beginner How to run successful festive promotions for your online shop
The build-up to Christmas is a busy online shopping period. In this article, creative and cultural individuals and organisations can learn about different types of promotions, key timings in the festive period and the ingredients of a successful online promotion.
Beginner How to set a winning festive eCommerce strategy
The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.
Beginner Why it pays to get ready for the festive season
Did you know that the festive season can be a great opportunity for creative and cultural organisations and artists to generate online revenue? During December consumer spending leaps as many people celebrate Christmas, Hanukkah and other festivals with gift-giving and plenty of socialising. Read on to discover what you can do to get ready.
Beginner Your Christmas eCommerce conversion checklist
We've put together a handy checklist of actions especially for creative and cultural individuals and organisations to improve eCommerce conversion during the festive period.
Beginner An introduction to NFTs
In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.
