Webinar recording: 5 reasons why you need a digital marketing strategy in 2023

About the webinar

This webinar has been re-recorded due to technical issues experienced during the live presentation.

We have also listened to your feedback and altered the title to accurately reflect the content of the webinar. However, if you would like more support with your wider digital strategy, please get in touch to arrange a 1:1 session with Ollie.  

In this one-hour webinar, Ollie Couling, Tech Champion for Digital Strategy, will explain why committing to a digital marketing strategy in 2023 will help creative and cultural organisations adapt to change and drive better results.

By focusing on 5 key strategic steps, and applying tried and tested research methods, you will be empowered to decide what online tactics and channels to use and how to connect with your audience in a more meaningful and lasting way.

In this session, you will learn:

• What a strategy is
• Why organisations need a digital marketing strategy
• The key steps to planning a successful digital marketing strategy

Resources, links and further information

Download the presentation slides used in the webinar here.

Please take a look at the useful resources below:

• DCN Webinar recording – Why are you measuring that?
• Barbican’s artistic vision statement
• Further reading on the proposed changes to the post-Brexit Data Reform Bill
• Rory Sutherland: Sweat the small stuff
• Read more about why creative and cultural organisations should put a digital strategy at the top of their priority list

The following resources may also be useful when thinking about your wider digital strategy:

• Arts Council Digital Policy and Plan guidelines [PDF]
• The Space – creating a digital policy and plan
• Digital Leadership and Strategy – Digital Culture Network

Further Support

The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.