Attachments:
Download: DCN - 5 reasons you need a digital marketing strategy in 2023 Oct 22 (2725Kb)
In this article
This webinar has been re-recorded due to technical issues experienced during the live presentation.
We have also listened to your feedback and altered the title to accurately reflect the content of the webinar. However, if you would like more support with your wider digital strategy, please get in touch to arrange a 1:1 session with Ollie.
In this one-hour webinar, Ollie Couling, Tech Champion for Digital Strategy, will explain why committing to a digital marketing strategy in 2023 will help creative and cultural organisations adapt to change and drive better results.
By focusing on 5 key strategic steps, and applying tried and tested research methods, you will be empowered to decide what online tactics and channels to use and how to connect with your audience in a more meaningful and lasting way.
In this session, you will learn:
Download the presentation slides used in the webinar here.
Please take a look at the useful resources below:
The following resources may also be useful when thinking about your wider digital strategy:
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Beginner Read Webinars Data Analytics and Insight Digital Strategy
A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.
Beginner Read Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
Beginner Read Digital Strategy
This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.
Intermediate Read Digital Strategy
Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.
Beginner Read Data Analytics and Insight Digital Marketing
Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.
Beginner Read Digital Marketing Digital Strategy Social Media
Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.
