Beginner Read Webinar recording – Why are you measuring that?
A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.
· 3 years ago
Webinar recording: 5 reasons why you need a digital marketing strategy in 2023
Attachments:
Download: DCN - 5 reasons you need a digital marketing strategy in 2023 Oct 22 (2725Kb)
In this article
About the webinar
This webinar has been re-recorded due to technical issues experienced during the live presentation.
We have also listened to your feedback and altered the title to accurately reflect the content of the webinar. However, if you would like more support with your wider digital strategy, please get in touch to arrange a 1:1 session with Ollie.
In this one-hour webinar, Ollie Couling, Tech Champion for Digital Strategy, will explain why committing to a digital marketing strategy in 2023 will help creative and cultural organisations adapt to change and drive better results.
By focusing on 5 key strategic steps, and applying tried and tested research methods, you will be empowered to decide what online tactics and channels to use and how to connect with your audience in a more meaningful and lasting way.
In this session, you will learn:
- What a strategy is
- Why organisations need a digital marketing strategy
- The key steps to planning a successful digital marketing strategy
Resources, links and further information
Download the presentation slides used in the webinar here.
Please take a look at the useful resources below:
- DCN Webinar recording – Why are you measuring that?
- Barbican’s artistic vision statement
- Further reading on the proposed changes to the post-Brexit Data Reform Bill
- Rory Sutherland: Sweat the small stuff
- Read more about why creative and cultural organisations should put a digital strategy at the top of their priority list
The following resources may also be useful when thinking about your wider digital strategy:
- Arts Council Digital Policy and Plan guidelines [PDF]
- The Space – creating a digital policy and plan
- Digital Leadership and Strategy – Digital Culture Network
Further Support
The Digital Culture Network is here to support you and your organisation. Our Tech Champions can provide free 1-2-1 support to all arts and cultural organisations who are in receipt of, or eligible for, Arts Council England funding. If you need help or would like to chat with us about any of the advice we have covered above, please get in touch. Sign up for our newsletter below and follow us on Twitter @ace_dcn for the latest updates.
Other news
Beginner Read Introduction to Digital Strategy
An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.
Specialisms covered in this article:
Digital Strategy
Beginner Read 5 reasons why creative and cultural organisations need a digital strategy
This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.
Specialisms covered in this article:
Digital Strategy
· 3 years ago
More by the author
Beginner Read Digital strategy development for creative and cultural organisations: A step-by-step guide
Developing a robust digital strategy is essential for creative and cultural organisations to thrive when having to achieve a lot with limited resources. A digital strategy allows you to not only engage your audiences more effectively but helps to ensure that you are well positioned for growth and well prepared for change. Here’s how creative and cultural organisations can build a strategic plan that aligns with their values and vision, providing clear actions and outcomes to make meaningful change happen.
Specialisms covered in this article:
Digital Strategy
· 2 months ago
Beginner Read Influencer insights: How Mary Spender reached 750k subscribers on YouTube
Tech Champion Ollie connected with George Spender, producer of the hugely successful YouTube channel @MarySpender which has amassed 746k subscribers and 94 million views to date. They bonded over their similar journeys working in the arts; both having previously worked as creatives and now digital marketers. Join Ollie as he finds out more about George's process and what he has learned along the way.
Specialisms covered in this article:
Digital Marketing
· 8 months ago
Beginner Read Webinar recording – Content strategy development: Aligning content with a marketing funnel
A webinar for those working in the creative and cultural sector to learn techniques for creating a content marketing strategy.
· 11 months ago