Search results for "website development/feed/rss2/• https:/www.theaudienceagency.org/audience-finder-data-tools/audience-spectrum"

This article will help you to understand the accuracy of survey data, setting survey targets, and how to make your data more representative.

This article takes a deeper dive into the different methods for fieldwork and data collection to support these studies, and which ones are useful for different research objectives.

This resource concentrates on tips and ideas to help organisations improve the visibility of their websites on Google Search Results Page (SERP). The resource is particularly suited to organisations and individuals within the creative and cultural sector.

Whilst your audiences, participants or stakeholders may not be able to engage with you physically at the moment, you can still reach people through social media.

A webinar to introduce creative and culture organisations to audience data collection and research.

In this tea break chat, we asked some of our Tech Champions about their early experiences working in digital, by the end, you might realise that you are not alone when it comes to learning the digital ropes.  

Audience research is the process of gathering information about the people who visit you or see your work, use your services, or engage with your organisation.

If you work for a creative or cultural organisation and are active on social media, then drawing up a social media policy is considered best practice. Many organisations will face a crisis on social media at some point. Having a solid social media policy in place can help to protect your organisation and employees, while also reducing the likelihood of a crisis unfolding in the first place. This document is designed to protect your business and employees when using social media. Read on to find out what goes into this document.

In this article we review 7 leading eCommerce platforms which are helping arts and cultural organisations pivot to online. We examine the usability, features, level of support, reporting and pricing structures for each platform. You'll also find examples of arts and cultural organisations using these platforms for reference.

Your website is one of your most important assets. Read on to find out how it can make a big impact on your organisation.

In this article, we explain the steps to set up and configure the digital analytics platform Google Analytics 4 with Spektrix to enhance your reporting with eCommerce data.

In this article, we explain what the customer journey is and how it can be used to structure an audit of your eCommerce website.  Follow this approach, and you should be able to identify opportunities to improve your customer journey and grow online revenue.

In this article we have covered key social media metrics and recommended next steps.

This article provides an overview of what Search Engine Optimisation (SEO) is, how it works, and how it can benefit your organisation.

Your organisation’s Customer Relationship Management (CRM) system is a powerful tool, but when your data becomes muddied with duplicates or incomplete information, it throws a spanner into your organisational processes. Here are 5 simple ways to clean up your organisation’s CRM.

Social media tracking pixels are a powerful tool for marketers working in the arts and culture sector. But how do they work? How can they support and improve your paid advertising? And are there any drawbacks you need to be aware of? This article will answer these questions and give you a better understanding of a social media 'pixel'.

If you are using social media to promote a creative or cultural organisation, then it’s a very good idea to have a crisis comms plan in place before you need one. This short guide to crisis planning for social media helps you to have the right policies in place, to be prepared if a crisis arises, and to learn from any experience.

Contact data is business critical and one of your organisation's most valuable assets. Find out how to set up and grow, and collect a contact database starting with these 5 essentials. 

This article outlines the 11 most useful eCommerce metrics to help you understand your online shop and its performance.

These top tips will help you improve and develop your approach to digital strategy and planning.

Launched in 2006, China Plate are an independent theatre studio that work with artists, venues and festivals to develop, make and present engaging, entertaining and accessible new work. Read on to find out how the Digital Culture Network supported China Plate with the redevelopment of their website.

It's never been more important to ensure you are using technology that can immediately add value and grow with your organisation over the years. Understanding which companies to approach and how to articulate your requirements to them is a key step in making the right decision.

Do you have a good understanding of your organisation's data analytics tools? Our checklist will help you assess and improve your audience insight.

Audience surveys are a valuable tool for organisations that want to learn more about their target audience. These top tips should help you focus on what matters and get results.

This article aims to provide compelling reasons why creative and cultural organisations and individuals should continue to put emphasis on their digital strategy so that they can adapt to change and drive better results.

In this article, we explore Google Looker Studio (formerly Google Data Studio) and how it can be used to create interactive and shareable reports to help you see how you are performing, if you're on track to reach your objectives, and identify opportunities for change.

This article on sustainable websites provides a checklist of 10 things you or your organisation can do to reduce a digital carbon footprint.

A webinar for creative and culture organisations who wish to create, configure and install Google Analytics 4.

Are you a creative or cultural organisations looking to redesign or improve your website? This article helps you source and select the best supplier to do the job.

Could your website be working harder for you? Our checklist will help you assess and improve your activities

One of the most common topics the Digital Culture Network is asked about is how to manage and make the most of the Google Ad Grants programme, so we've put together our top 7 tips to set you up for success. They cover the most important considerations for getting as much out of your campaigns as possible.

How to choose the right keywords to improve your online visibility and website ranking.

Introduction to how organisations can utilise Teemill, an online platform that allows users to build an online shop and sell their designs. Read on to find out what our Tech Champion, Emma Roberts, learned when speaking with Teemill's Head of Business Development, Tobias Penner.

A webinar for creative and cultural organisations and individual practitioners to learn about website sustainability and how to reduce their digital carbon footprint.

This resource provides information and advice on implementing a timed entry booking system into your organisation, from choosing the right technology platform to introducing ticketing to your website.

A webinar to help arts and culture organisations plan for the changes to Google Analytics coming in 2023.

Do you have a good understanding of which parts of your digital strategy are working? Our diagnostic will help you assess and improve your activities.

Learn more about DaDa’s 'Digital Transformation' winning research & development project, which explored the use of augmented reality holograms to provide BSL interpretation for non-traditional theatre.

This article shows that by developing a ‘Pull’ eCommerce strategy, an organisation can put itself in a strong position to grow revenues and attract more customers.

Personas are fictional representations of people within your audience or customer base. In this article, we explore how personas work where resources in terms of time and budgets are limited. If you don’t have time or money for a major project, this article will show you what a lo-fi, low-cost version of personas look like and how can creating personas add value.

This is the second case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

This is the third case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

A webinar for arts and culture organisations to understand how to bring together data and tell a story with visualisation tools.

There are many different types of audience research projects. In this article we’re going to take a look at a few types of research projects that creative and cultural organisations and individuals might carry out, and the research objectives that underpin them.

Explore our top tips for embracing Data Analytics & Insight in your organisation.

Keywords are an essential element of your video’s description or caption on any social media platform. Including relevant keywords can increase your views and engagement. In this article, we’ll explore how to choose keywords that will get your videos noticed by as wide an audience as possible.

What can you learn from the data your organisation holds? Read on to understand how to get started on analysing your data and using it to effect positive change.

This article is aimed at anyone who wants to improve the effectiveness of their website and improve the experience of their website visitors.

Higher Rhythm Ltd is a not-for-profit organisation based in Yorkshire, providing music and media industry services and opportunities across the Yorkshire region. Click here to find out how the Digital Culture Network's Roberta Beattie supported their CEO, Steven Mundin, in redefining the organisation's vision for its new website.

Learn how 'Using Data' category Winners Watershed developed new data-informed inclusion strategies by embracing a new framework for data collection & analysis.

Learn how the first 'Tech Champion’s Choice' Winners - LeftCoast - are embedding digital technology & skills development into the heart of their operations to build robust a foundation for a sustainable future.

When creating work for the public, you’ve got a responsibility to make sure everyone can use it the way you intended them to. This article will detail step-by-step how to create an accessibility statement for your website.

Customer Relationship Management is all about keeping the customer satisfied: our checklist will help you put them at the heart of your services.

Excel is arguably the most powerful software at sorting data into meaningful categories and the go-to tool for most marketers and data analysts, particularly when it comes to reporting. This article will introduce you to ten functions, formulas and shortcuts to try next time you are manipulating your metrics.  

We often hear the same misconceptions and this article aims to unpick the myths you're likely to encounter whilst working on a digital project or more broadly in the sector.

WordPress is the world’s most popular website platform, and is widely used by creative and cultural organisations. This article gives you 10 top tips to speed up your website.

Are you about to start using a new email service provider? Or is your mailing list in a bit of a mess? Read on for some top tips for structuring and segmenting your mailing list.

Email marketing is a powerful tool when it comes to building relationships with your audience. Read on to find out more about what it can do for your organisation.

Previous SEO Tech Champion, Hansel, for an overview of exactly what we mean by Search Engine Optimisation. Be inspired to develop new strategies for improving the quality of your website traffic.

Understanding your audience data can be your ticket to success. Read on to find out how to make the most of what your customers tell you.

Raising2Children is an online resource for parents, children, young people, and colleagues that supports families. Raising2Children create resources that bring together evidence-based research on child development and therapeutic tools using the arts. Click here to find out how Cultural Digital Network helped rework their website.

Cyber security is a critical, yet often overlooked, aspect of your strategy. Understanding what you and your organisation can do to protect your online and off-line systems and networks will help protect your data from theft and damage. In this article we'll explore how you can protect yourself and your organisation.

What, why and how arts and culture organisations can use Google Analytics for greater insight.

This article is a best practice guide for creative and cultural organisations who want to manage and optimise their Google Business Profile.

Impact Dance's main focus is to empower young people of diverse backgrounds through hip-hop dance training, mentoring, and national and international performances. Marketing and Communications Officer Clara Cowen talks us through how the London theatre company was supported by the Digital Culture Network to develop its website.

Tree testing is a quick and easy way to test the effectiveness of your website navigation. It’s a technique that can also test a new website structure you may be planning. A tree test can confirm how easy (or difficult!) it is to find important information on your website. This article by Andy explains it all.

A webinar for creative and cultural organisations to learn how Google Tag Manager can be used to enhance Google Analytics 4 data.

This resource provides information and advice on making podcasts. As well as considerations for generating content, it contains guidance on hardware, software, and distribution methods.

Join Sound and Music, winners of the 2022 Digital Culture Award Data Driven category, as they tell their winning story about using data to understand engagement barriers and create new music.

An effective digital strategy can be vital to your organisation’s success. Read on to understand the key considerations when developing yours.

Google Analytics 4 is the brand new web analytics platform from Google. This article explains what it is, the key differences to the old Google Analytics version, and how arts and culture organisations could utilise it.

Whether you're creating a brand-new site or reviewing your existing web presence completely, here are some recommendations for making your website as effective as possible.

This resource will show you how to connect to your audience this festive season by using digital content on social media to create your marketing campaign

A webinar for arts and culture organisations to learn how to create valuable content for Instagram and use their insights to grow a community.

Five recommendations to help improve your digital marketing performance.

A webinar for creative and cultural organisations who want to identify how to improve revenue from their online gift shop.

In this article we explain the data in each reporting section of Google Analytics 4 and how those sections can be used to understand how your website is performing and what your users are doing.

If you work in marketing for the creative and cultural sector and you are stretched for time and resources, then a social media content calendar can be your best friend. This handy resource can form a part of your social media strategy and help you prepare and plan for the year ahead. Here is an easy guide to setting up your own social media content calendar and what you may like to include in it.

In this introduction we explore NFTs and explain how they might be relevant to arts and cultural organisations.

A webinar for creative and cultural organisations to learn how to perform a simple health check on their website to highlight improvements.

Are you missing out on sales? Our diagnostic will help you assess and improve your current strategy.

Thinking about setting up an online shop? Read on to understand the basics of eCommerce and how it could benefit your organisation.

This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.

This webinar explores A/B testing tools which can help improve websites and the effectiveness of email campaigns.

We The Curious produced a sustainable and successful online revenue stream with their charitable aims at the centre of their decision-making. Find out more about their 'Income Generation' category winning online shop.

This guide details the steps you can take to design your website.

Welcome to the first case study in our Digital Journeys series, where we delve into the success stories of creative and cultural organisations and individuals who have received long-term support from the Digital Culture Network.

Whether you already send emails regularly or you’re planning your very first campaign, these top tips will help you to plan your mail-outs and learn from them.

Learn how a strong website content strategy will bring about the best results for your site.

Five tips for implementing a new Customer Relationship Management system to improve results all round.

In this article we explain what UTM Parameters are and why they're useful for creative and cultural organisations and individuals to consider using.

A webinar to help arts and culture organisations understand the principles of user experience (UX) and how to implement them on their websites.

Dante or Die’s interactive short Odds On fuses narrative, gameplay, and animation to explore the impact of gambling harm. Find out why it was the 'Digital Content' winner in the 2023 Digital Culture Awards.

Learn about Julie Nicholson and her work at Digital Voice to amplify the voices of marginalised people and groups. Julie was named the 'Digital Ambassador' category Winner for the DigitalMe project.

A template that you can use as the basis to create your own website brief for web design agencies.

A webinar for arts and culture organisations to learn how to utilise mobile marketing to increase awareness and improve engagement.

A webinar for arts and cultural organisations to learn how to plan a website content strategy which will allow them to engage new audiences, measure success and improve the quality of their site traffic.

Do you often find yourself juggling 10 different tasks at once? Do you find you are not doing things as well as you know you could? This article will help you to streamline your marketing and redirect focus towards feasible and sustainable goals.

Learn how to make different forms of digital content accessible to all audience members and what steps you can take to make the experience for your audience as good as it can be, to ensure their needs are accounted for on different platforms.

Open Sky, winners of the 2022 Digital Culture Award Digital Inclusion category for their ‘Micro Plays’ project, tell us their winning story.

SSL Security certificates play an important role in protecting your website. So, what are they and how do you get the right one for your website? This article will tell you all you need to know.

Looking for a cost-effective way to live-stream content to your audience? This article outlines how to stream from a basic Zoom account to YouTube, allowing you to harness the functionality of Zoom alongside the benefits of YouTube.

Emma Roberts, Tech Champion for eCommerce and merchandising, talks through 10 common eCommerce mistakes to avoid when selling online - and ways to fix them.

A webinar for libraries to explore how to harness technology to take services online and maintain vital connections with local communities.

Learn how Google Tag Manager can help track relevant objectives for your organisation and improve website performance

A webinar for creative and cultural organisations to learn the advanced configuration options and custom reporting abilities of Google Analytics.

A webinar for arts and culture organisations to explore how to use data effectively to increase audience engagement and loyalty.

Are you reviewing your social media performance? Social media analytics can inform your content strategies and help you to create great, engaging content.

Looking for ways to make your content work harder for you? Our checklist will help you create more engaging material for your target audience.

A webinar for arts and culture organisations to learn how to get the most from Google Ads.

A webinar for arts and culture organisations to learn how to define and track the metrics for different audience actions.

A webinar for creative and cultural organisations and individuals to learn how GDPR/PECR regulations can support your email marketing and help you grow your contact list.

This resource provides information and advice on making video content using a smartphone. As well as considerations for generating content, it contains advice on hardware, software and distribution.

Do you have a good understanding of how your social media is performing? Our diagnostic will help you assess and improve your activities.

In this article, you’ll learn about what email engagement is and some ideas for tracking engagement over time. This will help you build a picture of what resonates with your audience so you can build up a healthy relationship with your email subscribers.

Opera North, winners of the 2022 Digital Culture Awards Income Generation category for their 'Couch to Chorus' project, take us on their award-winning journey.

Social media is a unique and powerful way to help your organisation thrive and engage with your audience. Read on to find out more.

Writing a brief for a web design project can be a daunting task. This article helps you break down your project and navigate this process.

Dr Justin Hunt, Relationship Manager for Combined Arts at Arts Council England, shares his top tips for increasing your income through fundraising ahead of Giving Tuesday.

A webinar for libraries to explore how to harness digital communication strategies to maintain vital connections with communities.

A webinar for those working in the creative and culture sector to review their Google Analytics 4 set up and build confidence in their data.

The festive period is a great time to drive online sales. In this article we'll explore how creative and cultural organisations can develop a winning eCommerce strategy for the the upcoming festivities.

Brighton Fringe is England's largest arts festival. The festival normally runs an annual open access, large-scale event hosted across the city of Brighton & Hove in a variety of venues. Digital Marketing Coordinator, Jamie Haas, talks us through how our Tech Champions helped the festival get in touch with their audiences online through email marketing and social media.

The role of prioritisation tools has become increasingly vital for creative and cultural organisations. This article explores the Value vs Effort, The Kano Model, and MoSCoW methods and how these tools can support more efficient and effective marketing plans.

Winners of a Special Commendation for the impact of their digital content distribution strategy at the 2022 Digital Culture Awards, Open Clasp Theatre Company tell the story of their ‘Changing the World One Play at a Time’ project.

A webinar for arts and cultural organisations to learn how to gather and analyse data using free SEO and PPC tools and software.

Join us as we discuss the current and future implications of changes in audience behaviours and consumption patterns.

Join us as we explore the digital divide, barriers to online engagement and discuss ways the arts & culture sector has contributed to inclusion.

Safeguarding and child protection continue to be as important as ever, but with many organisations moving their programmes online in response to the coronavirus pandemic, online safety and protection has come to the fore.

Open Sky Theatre is a small theatre company with big ideas based in rural Herefordshire, combining new writing with physical and digital theatre to tell powerful, moving stories based on real world events. Read on to find out how the Digital Culture Network supported Open Sky's Digital Director, Lisle Turner, in reimagining the organisation's digital strategy. Case study from December 2020.

Here are five things to bear in mind when making your next video.

Writing a landing page headline in 6 to 12 words is not as simple as it first appears but there is a straightforward process you can follow to move from a poor-performing headline, to one that performs. Read on to learn about the key steps you should consider following to optimise your landing page headlines.

Join us as we explore how to balance online safety, empowerment, participation and creativity when working with young people.